There are two main types of data that Amazon sends us, Performance Metrics and Account State data.

When you make a change in Amazon, you're changing the Account State.  For Account State Changes we sync master data changes (keyword changes, campaign changes, etc…) once a day at midnight in the timezone of the marketplace across all accounts.  You can manually trigger this sync in a marketplace by going to the gear wheel in the top right of the application and selecting the "Sync Amazon Data" option.

  • Account State Changes include: paused, archived, enabled for campaigns, ad group, keywords, ads and campaign budgets, start date, end date, keyword bid, ad group and campaign name changes

Here's where you can find the "Sync Amazon Data" button:


To preserve application performance, the account sync has a 5 minute cool down period.