In order to restructure your account, we suggest creating new campaigns with the 1-Click Campaign Setup and using your existing campaign keywords as "seeds".  The new campaigns will start taking in the new search terms via the rules engine.  Once you are seeing the new campaigns performing, you can pause or lower the bid on your old campaigns in order to remove them from your ad strategy.  We advise against archiving campaigns or changing the old campaigns in order to allow you to revert to the old strategy at any time.

Learn more: