PPC Performance Advice

Will I bid against myself?
You won't bid against yourself in one auction. Amazon will only enter the one keyword they think has the best chance of winning into a given auction. T...
Tue, 21 May, 2019 at 9:58 AM
How do rules work?
The Keyword Rules engine is the core of Prestozon’s functionality.  Prestozon’s rules engine allows you to develop a comprehensive keyword movement strategy ...
Thu, 9 May, 2019 at 1:12 PM
If I add a search term to a Manual Campaign should I add it as a Negative keyword to the related Auto Campaign?
Yes! Once you move a search term to a manual campaign, we highly recommend that you create a negative keyword (NK) for it in the auto campaign.  Prestozon s...
Tue, 21 May, 2019 at 10:00 AM
Should I make separate campaigns for similar products?
Every account is different and you should do what you believe is best for your account and your products.  However, Prestozon believes that separating out si...
Thu, 9 May, 2019 at 1:13 PM
What do I do when my keyword has 0 impressions?
This can be due to a few things. Here are some of the most common situations and what to do about them. Low Bid - If your bid is too low, Amazon won&#x...
Tue, 21 May, 2019 at 10:12 AM
Should I automate my campaigns?
Once your account is structured how you want and you are happy with how Prestozon’s bid and keyword Suggestions are flowing, you can start thinking about au...
Thu, 9 May, 2019 at 1:14 PM
How should I set my ACoS targets?
Your ACoS targets will decide how our algorithm suggests bid changes.  Decide what your goals are for each campaign; some examples are increased efficiency,...
Thu, 9 May, 2019 at 1:15 PM
How do keyword rules work?
Here's a blog post about our keyword rules: https://prestozon.com/2018/04/26/amazon-ppc-keyword-management-rules/ Here's a video about creat...
Tue, 10 Sep, 2019 at 9:45 AM
How does Prestozon decide to change my bids?
Let Prestozon automate the management of your bids through daily monitoring of impressions and sales data to adjust your bids toward your target ACoS. Presto...
Thu, 9 May, 2019 at 1:15 PM
1-Click Setup Step by Step Process
Launching with Prestozon’s 1 Click Campaign Setup in 10 Easy Steps: Decide which ASINs you are going to advertise (Seller Accounts require SKUs, Vendo...
Tue, 8 Oct, 2019 at 6:20 AM