In November 2018 Amazon started rolling out beta support for Enhanced Auto Campaigns and Product Attribute Targeting. We're extremely excited about these features as they give advertisers more control over search term research and ad placement.
Prestozon is proud to be the first software tool to support EAC and PAT campaigns. Note that for now, PAT/EAC are only supported in Analytics; support for Rules and Suggestions are forthcoming very soon.
Learn more about this feature in our blog post: https://prestozon.com/2019/01/17/product-attribute-targeting-pat-now-supported/
If you started an auto campaign recently, you may have started an Enhanced Auto Campaign without realizing it. If you want to check to see what kind of campaign was started, navigate to the ad group in the auto campaign in Seller Central or AMS and see if these targeting types exist under the "targeting" section.
Thanks for your patience! We think you'll like the new features!