The ACOS column in Analytics is color coded based on the ACOS target you set in Prestozon's Campaign Manager.

  • Green - below target
  • Yellow - above target but below 2x target
  • Red - above 2x target


CTR is also color coded based on what we've seen as good and bad performance across Amazon ads

  • Green - above 0.4%
  • Yellow - above 0.2% but below 0.4%
  • Red - below 0.2%